POP & OOH
1
Total LATAM communications strategy
11
Brands
12
Countries
+5,800
Annual communication pieces
“The need was to have an agency that has the know-how of the 11 brands of the portfolio in its 2 different lines of business”
Context
Energizer Holdings Inc., based in St. Louis, MO, is one of the largest primary batteries and portable lighting-products manufacturer, globally renown for brands such as Energizer, Eveready, Rayovac, and Varta.
Energizer’s campaigns innovation and development are created in its global HQ, while the US and Europe are main strongholds for Latam deployment, which delivers two business lines: On the one hand, it peruse efficiency and certainty in communication strategies for each region, on the other hand, there are opportunity areas when it comes to standardization and consistency across Latam for all of its different brands, demeaning the iconicity of the entire portfolio.
Challenge
The company needed specifically one agency with knowledge for the 11 brands of its portfolio, including its 2 business lines: auto-care, and power & lights. Such an agency should be able to fulfill the proper implementation and consistency of every initiative in all the 12 countries of Latam, embracing all the touchpoints, instore, OOH, and digital.
The challenge was developing an art-adaptation team, capable of answering specific needs for different markets, reach the rising sense of priority delivering arts for local providers, and, in addition, optimizing the existing automatized revision process.
Solution
In 2019, Energizer Holdings enabled Inspira as its graphic adaptation agency for Latam. Today, over 5 years of commercial partnership later, Inspira has reinforced its position thru different regions across Latam, which makes it the power arm for visual executions, brand guideline validations, and licensing management, releasing 5,800 communication pieces per year in average.
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