Verifier
“The Coca-Cola system produces, distributes and markets a beverages portfolio to meet various consumer needs.”
Context
The Coca-Cola system produces, distributes, and markets a portfolio of beverages to meet various consumer needs. From a marketing and communication perspective, this translates into the production and implementation of a large volume of OOH (Out-Of-Home) material for all the system’s brands.
Challenge
Given the dynamic pace of the business, the Coca-Cola system required a specialized team capable of ensuring that the review and approval process for OOH materials was carried out swiftly and meticulously. This team would be responsible for maintaining visual coherence, adhering to communication hierarchies, and ensuring the correct placement of legal aspects. Additionally, it would be responsible for validating compliance with brand guidelines across the entire beverage portfolio, ensuring cohesion within the system as a whole.
Solution
Thus, Inspira was appointed as the agency responsible for reviewing and validating OOH artwork within the Coca-Cola system in Mexico, assuming the role of expert guardian in the application of brand standards and in the meticulous approval process for outdoor advertising pieces. This approach guaranteed efficiency and consistency in all released pieces.
During its management, Inspira also implemented an OOH material management system by creating libraries, which promoted a more organized working methodology. This optimization resulted in greater efficiency in the registration, assembly, and delivery of artwork.
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